Manual description

From the American Association of Riding Schools Press. Everything you need to know to own the (profitable!) business of your dreams. One way that owners judge the success of their business is by figuring profit-per-cubic-foot of building space. The best return on a 12' x 12' stall is to have it owned by a schooling horse that is dedicated to non-horse-owning novices. If you own a novice level riding school, a greater amount of your income will support salaries and profits instead of horses and overhead. As part of a well-supervised lesson program your horses will have an easy and friendly life, and you will incur less time-consuming back-breaking labor than the owners of boarding stables. And, because your customers have not yet purchased their first horse, your stable will be their special place. Traditional complaints and interruptions on your personal life that come from customers at boarding and training stables will be non-existent at your home.

Topics include the economics of personal finance and small business, choosing efficient land and buildings, developing standards of quality, efficient use of advertising dollars, reaching potential customers, caring for new riders, developing duplicatable lesson and ancillary programs, tracking income and expenses, tax obligations, and becoming a first-time employer. Includes duplicatable business forms, industry, and government contacts, supplemental books and DVD's, and access to help on-line. $139 includes tax and shipping. Purchase of this manual does not include membership in the AARS. However, should you purchase the manual and then decide to join the AARS, you will receive a $200 discount on your initiation fee.

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